About Us

Built by a Caregiver for Caregivers

"There are only four kinds of people in the world: those who have been caregivers, those who are currently caregivers, those who will be caregivers, and those who will need caregivers." — Rosalynn Carter

Our Story

As the primary caregiver for his mother who lived one hour away from his New Jersey home, Watch Our Own founder Giancarlo Paolillo oversaw coordination of her care, keeping family up to date, helping to raise three young children and working up to 60 hours a week.

It's incredibly stressful keeping all of the balls in the air while ensuring that you're present for a loved one.

And it's a familiar scenario millions of Americans experience and live daily.

Giancarlo's mother

As his mother's health began to decline further, he needed to spend more time with her, assisting and managing her daily schedule, medications and more.

At the time there were some apps to help caregivers, but you needed to download three separate apps just to manage care for one person. As an experienced developer building complete solutions for some of the country's top corporations as well as for first responders, Giancarlo knew there had to be an easier way to help caregivers manage it all and to better support their loved ones.

A few years later, in 2019, Giancarlo set out to do just that. With a team of experienced developers and advisors he launched Watch Our Own in 2020.

The Watch Our Own app is the first all-in-one, Caregiving Coordination app available and includes the company's patented, custom-built Event Engine, which can immediately notify all caregivers of a medical incident and provide the option to connect directly to local EMS.

"We began Watch Our Own to provide the tools missing for caregivers to enable balance, reduce stress and give peace of mind. These tools are not just for families with special care giving needs, but for all families." Giancarlo Paolillo, CEO & Co-Founder, Watch Our Own

Our Family

Sherrie Simms with family

Sherrie Simms

President & Co-Founder

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Sherrie has worked in the Human Resources field for over 20 years within the financial services and pharmaceutical industries.

She has held several senior roles managing people, advising leaders on people strategies and counseling employees. Sherrie began her career in a finance role at Beneficial Management Corporation (later acquired by Household International). Within three years, she realized her passion was working more directly with people and made the transition to working in human resources.

During the next 20+ years, she held positions of increasing responsibility, working in many functional areas of human resources such as recruitment, employee relations, training, employee development, talent management and organizational design.

Sherrie holds a Master's degree in Business Management and a Bachelor's degree in Finance Management. In her non-business life, she enjoys hanging out with her family.

Giancarlo Paolillo

Giancarlo Paolillo

CEO & Co-Founder

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Giancarlo has held positions ranging from CIO at YipTV, CIO at ACN, CTO at X Plus One, and Head of Emerging Technologies for Household International (now HSBC) where he was responsible for the design and support of over 30 million credit card customers within their E-commerce solutions in EU and USA.

In addition, Giancarlo was the Senior VP of Engineering for Vonage where he scaled the infrastructure and software development solutions from 6 points of presence to 36 in under two years with clients from less than 100k to greater than 2 million.

His responsibilities and experience encompass Network infrastructure, Systems engineering, Capacity planning, Network security, E-commerce infrastructure, Database and data warehouse solutions, backup strategies, Storage Area Networks and NOC; building, redesigning, security within the Infrastructure and software engineering of each organization dealing with Network, Systems, and Applications and has created security teams trained by him.

More notably, during his initial five years in IT, Giancarlo designed/created turn-key system solutions for Police/Fire departments as well as municipalities such as Jersey City Police/Fire, Union City Police, Morristown Police/Fire, Newark Municipality.

During the span of his career, Giancarlo has built data centers; Security teams from the ground up; disaster recovery sites; migrated companies to meet SOX/AS5 compliance; Storage Life Management solutions; Revamped software architectures to scale; while reducing overall complexity and increasing our ROI.

Peter Borodich

Peter Borodich

Head of Development & Founding Member

David Modoski

David Modoski

Head of Infrastructure & Founding Member

Advisors

Dr. Glenna Crooks

Dr. Glenna Crooks

Advisor

CEO • Founder • Author • Speaker • Mentor • Zen Artist • Soup Angel • Known for building better solutions to big problems in education and healthcare

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Dr. Glenna Crooks was named a Disruptive Woman to Watch for the creative solutions to complicated problems she developed for governments and businesses globally.

In her latest venture, detailed in The NetworkSage: Realize Your Network Superpower, she pioneered a new way to improve human connections by identifying and understanding the networks that support people of all ages. This breakthrough methodology has recently been applied to family caregiving, including in her own experiences as a caregiver. It is the subject of her next book, Longevity Pioneering: Building Networks to Remain in Control of Your Life (currently in press).

As an appointee of President Ronald Reagan, Dr. Crooks was responsible for US health policy with a healthcare program portfolio of $70 billion, including oversight of agencies such as the CDC, FDA, and NIH. Later, she continued in advisory roles supporting government health priorities as Chair of the National Commission on Rare Diseases, member of the National Council of the NIH Institute for Child Health and Human Development, and the IOM Committee to Advise the DOD on Biowarfare Countermeasures. She was instrumental in developing innovative ways to develop biopharmaceuticals for children and people with rare diseases, to improve maternity care, to establish organ transplant programs, and to address biosecurity to protect both military and civilian populations.

As an executive during Merck & Co.'s "Most Admired Corporation" years, her policy group was recognized as the best in the Fortune 500. She is uniquely positioned as one of the few executives to have held senior policy and P&L positions in both government and industry.

As Founder and CEO of Strategic Health Policy International, Inc., she is known as a "one-woman think tank" with a talent for organizing chaos. Dr. Crooks serves on corporate and non-profit boards, including American Biogenetic Sciences, Inc., and the David A. Winston Health Policy Fellowship. She was the founding Vice-Chair of the Partnership for Prevention. She served on the Board of Scientific Counselors of the Pediatric Dengue Vaccine Initiative funded by the Bill and Melinda Gates Foundation.

She was the first civilian to receive the Surgeon General's Medallion, the highest award in public health. She received numerous other awards, including a Congressional award for her work to develop products for rare diseases and the Marie Curie Award for her innovations in senior care education.

A graduate of Indiana University, she continued academic pursuits as a Fellow of the Drexel University Center for Public Health and Community Involvement and the University of Pennsylvania Center for Neuroscience and Society.

At Indiana University, she trained for the Olympics in the martial arts until a near-fatal training accident required her retirement from contact sports. Now she practices tai chi and, as a mu shin Zen artist, donates her paintings to projects that raise funds for children with special needs.

Dr. Shenae Samuels

Dr. Shenae Samuels

Advisor

Founder & CEO at MAP Data Studio • Former research Scientist at Memorial Healthcare System and Duke University • Former Assistant Professor and Program Director at Texas Tech University Health Sciences Center

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Dr. Shenae Samuels is the Founder and Chief Executive Officer of MAP Community Data & Evaluation Studio (MAP Data Studio) and a Health Services Researcher focused on improving health outcomes and advancing health equity. Through her signature MAP Framework™ (Mission. Action. Proof.), she supports mission-driven organizations in the health and human services sectors in defining, measuring, and communicating their impact to strengthen strategy, credibility, and funding.

Prior to launching MAP Data Studio, Dr. Samuels served as a Research Scientist, progressing to Senior Research Scientist, at Memorial Healthcare System and Duke University. In this work, she led research focused on patient outcomes across multiple clinical areas, including oncology, with an emphasis on how care delivery and broader factors influence outcomes. She brings a strategic lens to guiding organizations on metrics, impact measurement, and data storytelling.

She has also held academic and leadership roles, including Assistant Professor and Program Director at Texas Tech University Health Sciences Center. She earned her Bachelor of Science in Health Education, Master of Public Health (MPH), and PhD in Health Services Research from the University of Florida. During her academic training, she was a recipient of multiple competitive fellowships, including awards from the Centers for Disease Control and Prevention (CDC), the McKnight Doctoral Fellowship, as well as the Graduate School Preeminence Award.

Cesar A. Baez

Cesar A. Baez

Advisor

Private Equity Executive with 30+ Years of Experience • Managing Partner, SOELA Partners • Founder, Centinela Capital Partners

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Mr. Baez brings decades of experience across private equity, institutional investing, and alternative asset management, having held senior leadership roles across global financial institutions and investment platforms.

Prior to founding Centinela, Mr. Baez served as Head of Strategy, Institutional Business Development and Private Equity for Deutsche Bank Alternative Investments, a division of Deutsche Bank Asset Management.

Earlier in his career, Mr. Baez served as the inaugural Head of Alternative Investments for the New Jersey State Investment Division (2003–2005), overseeing a $72 billion defined benefit pension plan. In that capacity, he acted as a fiduciary and built the pension fund's first alternative investment program, establishing a 13–15% allocation across Private Equity, Real Estate, and Absolute Return Strategies.

Mr. Baez previously served as Partner and Principal at Hicks Muse Tate & Furst (1994–2001), where he co-founded the firm's Latin America private equity initiative, deploying over $3 billion across media, financial services, consumer products, manufacturing, and technology. He concurrently served as President and CEO of CEI Media Holdings, the largest media holding company in Argentina, with assets spanning broadcast television, cable, broadband, publishing, and sports marketing. He also played a senior role in launching Pan American Sports Network, which was later acquired by Fox in 2011, and served as lead partner in the acquisition of Brazilian soccer clubs Corinthians and Cruzeiro.

Mr. Baez is a recipient of the Ellis Island Medal of Honor (2006), which recognizes U.S. citizens who exemplify outstanding achievement in their professional and personal lives while honoring their cultural heritage.

He currently serves on the Board of Directors of Lenox Inc., the Smithsonian Museum Latino Gallery, and SportBLX. He is a former Adjunct Professor at Wagner College, where he taught Alternative Investments to MBA candidates. Mr. Baez holds a B.S. in Economics and Business Administration from Wagner College and is based in Rumson, New Jersey.

Roel C. Campos

Roel C. Campos

Advisor

Retired Senior Counsel, Hughes Hubbard & Reed • Former SEC Commissioner • Independent Board Director

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Mr. Campos brings decades of experience advising senior management and corporate boards on their most sensitive and complex legal and regulatory matters, with a practice focused on internal investigations and the defense of matters involving financial regulators including the SEC, DOJ, CFTC, and FINRA. He also counsels boards on cybersecurity, corporate governance, cryptocurrency, and proposed rulemakings by financial regulators.

In 2002, Mr. Campos was appointed by President George W. Bush, and confirmed twice by the U.S. Senate, as a Commissioner of the U.S. Securities and Exchange Commission, where he served until 2007. During his tenure, he presided over hundreds of complex enforcement cases and rulemakings spanning the full range of federal securities laws.

Prior to his appointment to the SEC, Mr. Campos raised venture capital with partners and served as a senior executive operating a radio broadcasting company. Earlier in his career, he practiced as a corporate transactions and securities lawyer and litigator at major law firms in Los Angeles, and served as a federal prosecutor in the U.S. Attorney's Office in Los Angeles. As a prosecutor, he tried major narcotics cartel cases and, in a widely publicized trial, secured convictions against several cartel kingpins for the kidnapping and murder of a DEA agent.

Mr. Campos has been a frequent speaker and author on SEC enforcement, corporate governance, cybersecurity, and board diversity, and has been featured in outlets including The Wall Street Journal, Bloomberg, and Fox Business. He coauthored Guiding Principles for Cyber Risk Governance and Primer on Cybersecurity for Boards of Directors.

Mr. Campos began his career as a graduate of the U.S. Air Force Academy, serving as an officer for five years before attending Harvard Law School.